Churn Monitoring Dashboard

Churn Overview

Current Churn Rate

12.4%

2.1% vs last month

Retention Rate

87.6%

1.8% vs last month

Lost Customers

1,248

18% vs last month

Recovery Rate

23.2%

3.4% vs last month

Churn Rate Trend (Last 12 Months)

Machine Learning Model Results

Model Performance Metrics

Model	Accuracy	Precision	Recall	F1-Score
XGBoost	0.89	0.85	0.91	0.88
Random Forest	0.87	0.83	0.89	0.86
Logistic Regression	0.82	0.78	0.84	0.81

ROC Curve (AUC Comparison)

Customer Segmentation

Cohort Analysis (by Signup Date)

Cohort	Customers	Churn Rate	Retention
Jan 2023	1,245	14.2%	85.8%
Feb 2023	1,387	12.8%	87.2%
Mar 2023	1,502	11.5%	88.5%
Apr 2023	1,678	10.9%	89.1%

Churn Rate by Customer Segment

Churn Forecast

Expected Churn Rate (Next 6 Months)

Alerts & Insights

Critical Alerts

Churn rate increased by 2.1% in Premium segment

Detected today at 9:42 AM

Retention dropped by 3.2% for customers aged 25-34

Detected yesterday at 4:15 PM

Actionable Recommendations

Offer discount to Premium segment customers with >80% churn probability

Expected impact: Reduce churn by 15-20%

Implement loyalty program for customers with 6-12 month tenure

Expected impact: Increase retention by 8-12%

Churn Dashboard